My understanding of websites hasn’t changed after reading this article; however, I now realize that the responsibility for ethics lies not only with the website owner but also with the web developer. The developers have the choice to decide whether to participate in creating a misleading campaign, even if it may impact their pay. By taking part, they indirectly become part of the problem. Their decisions can contribute to the spread of misinformation. Ultimately, developers play a key role in shaping the ethics of a website. However, e-commerce websites and physical stores are not fundamentally different when it comes to advertising strategies, especially when it comes to tactics like sales or promotions. Both use similar techniques to attract customers, some of which can be seen as deceptive or manipulative. For instance, sales are often marketed as exciting opportunities for customers to save. Still, in many cases, these sales are simply a method for retailers to clear out old inventory or products out of season. This is something that happens regularly for both parties.
A few years ago, I was subjected to forced continuity from a large domain and web hosting company. This hosting company uses deceptive tactics to lure customers with a “1.99 for the first year” offer, which seems like a great deal for new website owners. However, after the first year, I suddenly got a charge of $200 without adequate warning or communication, leaving me surprised and frustrated. The company failed to notify users of the price change or increase, forcing them to pay the increased amount, and they also refused a refund for instant cancellation. Additionally, this company’s aggressive customer service initially creates a false sense of care, but once the price changes, their responsiveness drops significantly, leaving customers feeling ignored and unsupported. Moreover, although dark patterns could be used as part of an advertising strategy even if the purpose is for a good cause, it remains risky and unethical, even if they are corrected later. Dark patterns may bring short-term financial gains for businesses but are harmful in the long run. As consumers realize they’ve been misled, they’re less likely to return; this will tarnish the brand’s reputation. Even businesses that avoid dark patterns can face backlash, as users become more skeptical of all online transactions.